Anyone can join it and contribute to the provision of transport for the Ukrainian military. To do this, you need to purchase special promotional stickers placed at the cash registers in any EVA store. The cost of one sticker is UAH 10. The profit from the sale will be directed to the implementation of a charitable initiative.
Each customer who is a member of the EVA MOZAIK loyalty program and has purchased at least one promotional sticker is automatically included in the list of applicants for an exclusive amulet toy – a clay Opishnya horse decorated with an authentic pattern.
"The HEROCAR team has a special attitude towards horses. The project provides the Ukrainian army with cars with hundreds of horsepower under the hood. But our warriors need the power of millions of horses to win. And from now on, everyone will be able to add power to Ukrainian heroes by purchasing a sticker with the Opishnya painting at EVA."
- commented the manager of HeroCar, Artem Skrypka.
"Horsepower is not only a metaphor, but also a unit of measurement of power. A horse in general is a reliable friend and helper of a Cossack. And the grasshoppers from Opishna, which have a special painting, are a folk amulet and cultural heritage of Ukraine. That is why they became a symbol of the action. After all, all meanings resonate with its essence - to add power to our Defense Forces and protect Ukraine."
- said Oleksandra Hnatyk, head of EVA's PR department.
Join the "Horsepower" initiative and contribute to the purchase of cars for the Armed Forces. Let's unite to give a powerful rebuff to the enemies together!