On June 12-13, Kyiv hosted the country's largest retail meeting — the RAU Expo 2024 forum, in which the Ruslan Shostak Charitable Foundation team took part this year.
The conference partners include more than 30 companies representing the B2B sphere and development.
Yevgenia But, CEO of the fund, presented the "Herocar" project in the session on social responsibility of business and told the audience how the project can be useful. Implementation of such projects in a country against which a war is being waged is the best manifestation of social and corporate responsibility of business. Herocar already has experience of working with such companies as, for example, "Nova Poshta".
Evgenia But paid special attention to the initiative "From small to large". Herocar, together with partners: the Podorozhnyk pharmacy chain, the "Eva" and "Varus" chain of stores, and the "WOG" gas station launched a long-term campaign to help the front.
The purpose of the charity initiative is to provide the Armed Forces with wheeled transport. The project has already delivered more than 350 pickups to the front, but the goal is 1,000 pickups for the Armed Forces.
The mechanics of the promotion are as follows: customers of partner networks have the opportunity to purchase a toy pickup truck, and all profit from sales goes to the purchase of real cars. It is important that the partners have the opportunity to decide to which unit of the Armed Forces the car will be sent. I usually send the pickups to the units where the company's employees work. In this way, businesses demonstrate their corporate responsibility.
The first batch of toy pickups, more than 10,000 units, was sold in the "Eva" and "Varus" chains within two weeks.
"The values that we talk about so much are being tested for authenticity. And our actions now speak louder than words," Evgenia But said during her speech. "In peacetime, we competed. Today, businesses unite for the sole purpose of ending the war in Ukraine."
New partners are constantly joining the "From Small to Big" project. Thus, at the RAU Expo 2024 forum, a memorandum was signed with a new important participant "Vodafone Retail".
You can find more information about the project, make a donation for the purchase of a car, or check which divisions have already received a car on the Herocar website.
